Experience & Innovation

We integrate a business mindset, digital maturity know-how, and decades of global digital health expertise to align your corporate goals with our visionary mission. 

Founded by pioneers in digital health communications, including former senior executives from HIMSS, we engage in impactful projects. Leveraging insights and guidance from a trusted international network of thought leaders, we ensure our solutions meet and exceed the evolving demands of the healthcare sector, maintaining the highest industry standards.

Armin Scheuer, Founder & CEO
Through Lemonmint, Armin leverages his extensive experience to provide expert consultancy that drives substantial change in digital health. As the former Vice President & Executive Director EMEA for HIMSS, he devoted over 15 years to advancing healthcare through technology, including pioneering a comprehensive digital assessment for a nation’s entire hospital sector. He also founded so2say, an early innovator in European eHealth communication.

Martin Eberhart, External Advisor on Health Data
Martin has twenty years of management, sales and marketing experience in an international environment, among others with technology leaders Doctolib, Microsoft, Philips and the world’s largest health IT association HIMSS. During his career he worked to advance the digitization of processes in healthcare to provide better care in the U.S. and Europe. Martin has successfully established data-driven solutions in new markets and built up organizational units.

Claudia Dirks, External Advisor on Content & Community
For over fifteen years, Claudia has been a defining voice in eHealth. Recognizing technology’s benefits in healthcare early on, she champions innovative, integrated and interoperable solutions, placing human welfare at the heart of digital transformation. Her positions as Director Media & DACH for HIMSS and Editor in Chief for the medical publisher Thieme have solidified her reputation as a leading voice for eHealth in Germany and across Europe.

Milko Jovanoski, External Advisor on Business Development
With over 22 years of experience, Milko is a force in cutting-edge HealthTech business development and growth. Until recently spearheading International Healthcare Marketing at Nuance Communications (a Microsoft firm), he excels in groundbreaking innovations such as Cloud Computing & AI. Milko advises Lemonmint on developing a customer-centric product portfolio that communicates the digital value of their technologies to hospitals.